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Marketing is a vital function in any organization, and needless to say, every b-school out there offers a specialization or an array of electives in Marketing. Many career paths open up for MBA students who have specialized in marketing. Every industry has a marketing function, be it a consumer goods or services company, advertising, non-profit,…

While everyone thinks of doing something big in life, very few actually go the extra mile to fulfill their hearts’ desire. And the going is even tougher when you are settled in life, have a wife and kids whose life is intertwined with yours.  But some people do take time out in life to follow…

London Business school has released their essays  through their new admissions blog. In his first post, Oliver Ashby from the MBA Recruitment & Admissions Team says, “We pride ourselves on our strong relationships with our students and our students remain close to LBS many years after graduation. So we are looking for applicants who will…

ISB no longer has it, but some other b-schools have added it to their essay components. Accept it! Videos are the new hottie on the tech circuit; b-schools are adapting to them and in coming years, you are only going to be submitting more and more video essays. Some b-schools who require it this year…

Chicago Booth has changed its essays this year. Gone are the career goals  from the main essay questions- these find their place as short questions in the employment section of the application. The 4-slide presentation continues its stronghold in Booth’s essay lineup for yet another year. So why the change? The Booth admissions team felt…

UCLA has decreased its essay requirement to just 1 essay this year – which is the regular career goals essay. Applicants who have a lot to tell about their achievements and extra-curricular involvements are bound to get a tad disappointed. Advice given by UCLA: Making a strong case for your future plans requires you to…

Essay #1 : “Who you are” We continue to ask the “chapter headings” essay because we really enjoy reading it and get great information about you that we cannot get anywhere else in the process, even the interview. You are the author for the book of Your Life Story. In 300 words or less please…

Attitude, skills and knowledge differentiate people. Elaborate with two examples on how you would differentiate yourself from other applicants to the PGP. (300 words max) A: ISB has been asking applicants a question on their differentiating factors for many years now. This year, they have added a slight twist to it. They have specifically asked…